In recent years there has been an increasing focus on cycling in Sønderjylland. One of the consequences of this has been more cycle paths and tracks for mountain bikes, the latter being designed to attract more tourists.
This increased focus has resulted in a major event that will put Sønderjylland on the map with regard to mountain biking, with the world championships in mountain bike marathon due to be held in and around Haderslev in 2022.
The Danish Cycling Federation is the official host of the World Championships, and the event has come to Haderslev as a result of a wide-ranging collaboration between the municipal authority in Haderslev, Sport Event Denmark and Triangle Region Denmark.